Series 7™ in Celebra building

Series 7™ in Celebra building

The Series 7™ chair designed by Arne Jacobsen is one of the most sold chairs in furniture history.

The Republic of Fritz Hansen invited 7 starchitects, including Carlos Ott & Carlos Ponce de León, Bjarke Ingels Group, Jean Nouvel Design, Jun Igarashi, Neri & Hu, Snøhetta and Zaha Hadid Design to give their architectural and personal take on the Series 7™.


Celebra (Uruguay) was conceived and built to be the flagship building of Zonamerica, the technological campus that commissioned the project. The building, designed by Ott & Ponce de León, combines an extraordinary shape with the flexibility required in every office building, thus making Celebra a “one of a kind”. It takes pride in the perfectionism, design, craftsmanship and the attention to every single detail: A modern building that will remain a classic forever. The seven stories incorporate in the basement a huge restaurant, as well as private dining areas, conference rooms and an auditorium, all of them surrounded by an easeful vertical garden of 250m2 designed by Spanish landscape designer Ignacio Solano Cabello.


Series 7™ chairs are as unique in their shape as Celebra is, so the architects decided that, for them to merge seamlessly with the restaurant where they will be situated, they should be intertwined the same way the vertical garden grows organically up the wall in the open-roof basement: The upholstery climbs and settles peacefully on the shell of the chair. The curved lines which compose the foundation of the different areas in the garden are mimicked and adapted to the anatomy of the chair, substituting Soleirolia, Liriope and so on with Divina, Remix, Milano and Hallingdal fabrics. Different tones of green merge alongside the limits of their areas, backgrounded by the – also earthly, wood tone of the chairs. We aimed not at a direct representation in Series 7™ of what Celebra is, but at an allegory of what we think these two iconic elements of design are: A statement of beauty, not only for the human eye, but for nature itself.

Fritz Hansen was established in 1872 by the visionary cabinetmaker of the same name. Since then, Fritz Hansen has become a natural part of both Danish and international design history. Today, it is an exclusive and international design brand.

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